Description
In a market where quality and reliability are paramount, 3 Star has made a name for itself as a trusted supplier of Safety, Cleaning & General Supplies in Canada. They approached us to optimize their Google Ads and improve their digital reach, seeking to engage a targeted audience and increase sales while staying competitive in an industry dominated by larger, well-established brands.
The Challenge
Upon evaluating 3 Star’s current online marketing strategy, we noted several key challenges:
- Competitive Landscape: The building supply market is highly competitive, with several established players dominating Google search results for high-intent keywords.
- Limited Brand Awareness: 3 Star had moderate online visibility but needed to strengthen its reach to remain competitive across key product categories.
- Non-Optimized Product Feeds: Their product feed lacked detailed specifications, impacting both Google Shopping visibility and user engagement.
- Conversion Tracking Gaps: There were limitations in the tracking setup, which restricted insight into the effectiveness of their campaigns and hampered data-driven optimization.
The Strategy
To help 3 Star reach their digital marketing objectives, we developed a strategic approach focusing on competitive positioning and data-driven campaign adjustments.
- Enhanced Keyword Targeting:
We conducted comprehensive keyword research to identify high-potential search terms. Targeting both generic and long-tail keywords allowed us to capture traffic with varying intent, from general interest to high purchase intent, such as “high-quality building supplies Canada” and “affordable building materials Toronto.” - Product Feed Optimization:
We restructured and enriched the product feed with detailed descriptions, specifications, and relevant keywords, which enhanced visibility on Google Shopping and helped attract more qualified clicks. - Localized Search Campaigns:
Given that 3 Star mainly serves the Canadian market, we created regionally targeted search campaigns to reach audiences in key provinces and cities where the demand for building materials was highest. - Smart Shopping Campaigns:
We implemented Smart Shopping campaigns, allowing Google’s algorithm to optimize ad placements and bid adjustments automatically. This approach helped improve ad relevance and attract users likely to convert. - Conversion Tracking & Remarketing:
We updated and expanded conversion tracking to capture more detailed performance data. Dynamic remarketing ads were also used to re-engage visitors who had previously viewed products but had not yet made a purchase. - A/B Testing and Continuous Optimization:
A series of A/B tests on ad copy and landing page elements provided insights into the most effective messaging and page designs. Continuous adjustments ensured that 3 Star’s campaigns maintained optimal performance in the ever-competitive market.
The Results
Our strategic changes led to a significant performance boost for 3 Star. Following are the stats from last three months::
- Sales Increased to $98,000+
- ROAS Improved to 4.1x
- Reduction in CPA by 30% Through Effective Targeting and Optimization
The enhanced product feed and targeted campaigns helped 3 Star improve its digital footprint in Canada, securing a competitive advantage in a crowded marketplace.
Conclusion
Our tailored Google Ads strategy delivered substantial growth in sales and online visibility for 3 Star. By leveraging a data-centric approach, we helped this Canadian building supply brand increase its reach, attract more qualified leads, and ultimately strengthen its position in the industry.
The Results
98000
SALES
4.1x
ROAS
RESULTS
CAMPAIGN DATE
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If you run an eCommerce store doing $40k/mo+ and want us to help EXPLODE your results, schedule a call with us.
