Description
With the increasing focus on health and wellness, NutriGrove USA has been providing high-quality supplements to support blood pressure management. In a competitive supplement industry, NutriGrove sought to enhance their digital advertising efforts and drive targeted traffic to their blood pressure support product page. They partnered with Hire Ads Manager to maximize their online visibility and increase conversions through Google Ads.
The Challenge
Upon assessing NutriGrove USA’s digital marketing efforts, several challenges were identified:
- Competitive Health Supplement Market: The supplement industry, particularly for blood pressure support products, is highly competitive with many established brands vying for consumer attention.
- Lack of Targeted Campaigns: The existing campaigns lacked specificity and segmentation, leading to inefficient ad spending and a low conversion rate.
- Low Brand Awareness: NutriGrove USA faced challenges in gaining consumer trust and recognition in a crowded market where larger, well-known brands dominate.
- Strict Compliance with Health Claims: Advertising supplements requires strict adherence to legal guidelines, making it essential to craft compliant yet compelling ad copy.
The Strategy
To address these challenges and improve NutriGrove USA’s online presence, we devised a focused and compliant Google Ads strategy.
- Keyword Targeting and Segmentation:
We conducted thorough keyword research, focusing on both high-intent, long-tail keywords related to blood pressure support (e.g., “natural supplements for blood pressure,” “best blood pressure pills USA”) and non-branded keywords. This ensured that NutriGrove was reaching the right audience with the highest likelihood of converting. - Campaign Restructuring:
We segmented campaigns to target different audience groups based on demographics, interests, and purchase intent. This allowed for better budget allocation and more personalized messaging for different customer segments. - Smart Shopping and Search Campaigns:
A smart shopping campaign was launched to take advantage of Google’s automated bidding and product promotion. For the search campaigns, we focused on branded keywords as well as popular non-branded health terms to capture users actively searching for blood pressure solutions. - Compliant Ad Copy and Creatives:
Since supplements are subject to strict advertising regulations, we ensured that all ad copy adhered to Google’s health-related advertising policies. At the same time, we crafted engaging, trust-building copy emphasizing NutriGrove’s commitment to quality, safety, and scientific backing. - Conversion Tracking and Remarketing:
We set up enhanced conversion tracking to better measure the effectiveness of campaigns. Dynamic remarketing ads were implemented to bring back users who showed interest but did not complete their purchase, offering them incentives such as discounts or free shipping on their first order. - A/B Testing:
Multiple A/B tests were conducted across ad creatives and landing pages to identify the most effective combinations that would resonate with potential customers. This included testing different headlines, images, and calls-to-action.
The Results
The tailored Google Ads strategy resulted in significant improvements for NutriGrove USA’s blood pressure support product sales. Following are the stats from last three months:
- Revenue Increased by 60%
- ROAS Improved to 2.67x
- Conversion Rate Increased by 7.28%
- Cost Per Acquisition (CPA) Reduced by 40% Through Better Targeting and Optimized Campaigns
By focusing on a combination of search intent, optimized product feeds, and compliant ad strategies, we were able to significantly improve NutriGrove USA’s visibility in the competitive health supplement market.
Conclusion
Through our targeted Google Ads campaigns and a data-driven approach, NutriGrove USA saw a considerable boost in sales and conversions. By focusing on compliant advertising practices and optimizing targeting, the brand is now well-positioned to grow further in the health supplement industry.
The Results
70
SALES
2.67x
ROAS
RESULTS
CAMPAIGN DATE
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