Description
As outdoor living spaces become increasingly popular, the demand for fire pits has surged. SS Fire Pits, a USA-based brand specializing in high-quality fire pits, sought to enhance its online presence and drive sales in a competitive market. To achieve this, they partnered with Hire Ads Manager to develop a robust Google Ads strategy tailored to their unique offerings.
The Challenge
Upon reviewing SS Fire Pits’ Google Ads account, we identified several key challenges that were impacting their performance:
- Highly Competitive Market: The fire pit market in the USA is saturated, making it difficult to stand out and attract customers without incurring high acquisition costs.
- Fragmented Campaign Structure: The existing campaigns lacked proper segmentation, resulting in inefficiencies in ad spend and difficulty in tracking performance by product type.
- Limited Brand Awareness: S&S Fire Pits was relatively unknown compared to larger brands, which made building trust and driving conversions a significant challenge.
The Strategy
To overcome these challenges and unlock the brand’s potential, we crafted a multi-faceted strategy designed to optimize their Google Ads performance.
- Campaign Restructuring and Segmentation:
We restructured SS Fire Pits’ Google Ads campaigns by categorizing them based on product types (e.g., propane fire pits, wood-burning fire pits, portable fire pits). This segmentation allowed for more targeted messaging and improved performance tracking. - Product Feed Optimization:
We optimized the product feed in Google Merchant Center to include detailed descriptions, high-quality images, and relevant keywords. This ensured better visibility in Google Shopping and improved the chances of matching customers with the right products. - Smart Shopping Campaigns:
To leverage Google’s machine learning capabilities, we launched smart shopping campaigns that used the brand’s existing data to automatically optimize bids and placements. This approach helped attract high-intent shoppers while maximizing return on investment. - Branded and Non-Branded Search Campaigns:
We implemented a dual approach by launching branded search campaigns targeting users specifically looking for “S&S Fire Pits” alongside non-branded campaigns targeting popular keywords like “buy fire pits USA” and “outdoor fire pits for sale.” This strategy expanded brand reach and increased visibility. - Dynamic Remarketing:
We set up dynamic remarketing campaigns that displayed personalized ads to users who had previously visited the S&S Fire Pits website. This targeted approach encouraged users to return and complete their purchases. - A/B Testing of Ad Creatives:
Ongoing A/B testing was utilized to refine ad copy, visuals, and promotional offers. By experimenting with different messages—such as seasonal discounts and free shipping—we were able to optimize engagement and improve conversion rates.
The Results
Our strategic approach yielded significant results for S&S Fire Pits, helping them enhance their online presence and drive sales. Here are the Last 30 Days Stats of S&S Fire Pits:
- Sales Increased to $350,000+
- ROAS Improved to 105.22x
- Conversion Rate Increased by 0.84% Through Optimized Campaigns
- Click-Through Rate (CTR) Improved by 1.33% Due to Enhanced Product Feed
By leveraging a targeted and data-driven Google Ads strategy, we successfully positioned S&S Fire Pits for growth in the competitive fire pit market, allowing them to achieve sustainable sales while maintaining profitability.
Conclusion
Through strategic campaign restructuring, product feed optimization, and effective remarketing efforts, we helped S&S Fire Pits establish a strong foothold in the fire pit industry. The brand is now well-equipped to continue scaling its online sales and building brand awareness in the outdoor living market.
The Results
350000
SALES
105.22x
ROAS
RESULTS
CAMPAIGN DATE
Schedule Your Strategy Call
If you run an eCommerce store doing $40k/mo+ and want us to help EXPLODE your results, schedule a call with us.
